ITALIAN RIVIERA: The Timeless Charm of the Italian Summer
Intimissimi launches a new Capsule Collection dedicated to summer: ‘Italian Riviera’, the collection the celebrates the carefree atmosphere and beauty of Italian summers. The fabrics and styles chosen are a clear tribute to the dolce vita, from the elegant transparencies of macramé lace to the freshness of precious fabrics such as linen and silk.
Every detail was conceived to encapsulate the essence of a unique and timeless style that is unmistakeably Italian. Sophisticated details, such as inserts made of macramé lace, a craft native to the Mediterranean and a symbol of refinement, take on warm, natural tones that evoke the colours of Italian coastlines; while the majolica print, characterised by mellow hues and deep blue decorations, recalls the colours of the sea, bringing liveliness to precious fabrics such as silk, cotton, linen and ultra-cool bamboo viscose.
Inspired by the enchanting landscapes of the Mediterranean, the collection offers iconic pieces designed to accompany every moment of the summer, while combining sophisticated elegance with effortless charm. The proposals include the crop top corset and romantic palazzo trousers in macramé lace, as well as the lace blouse with matching shorts and the triangle bikini top embellished with an original central motif.
The Spring-Summer 2025 collection also features the linen line, which confirms its position as the ideal solution for the hottest season of the year. Garments that combine freshness and elegance. Alongside classic beige, white, blue and black, this year’s colour palette is enhanced by new shades such as deep green, reminiscent of olive trees, and pastel pink, which brings to mind summer sunsets. These new colours lend a modern touch without forgoing the versatility that characterises the line.
Intimissimi’s ‘Italian Riviera’ Capsule Collection is a veritable journey through the wonders of the Italian coastline, bringing with it the beauty, lightness and magic of the Italian dolce vita even on the sultriest of days in the city.
#intimissimicares project: traceability
“Improving is part of our culture. This is our idea of sustainability.”
Since its foundaQon, InQmissimi has made a name for itself not only for the quality and beauty of its garments, but also for its extensive control over the producQon chain. 94% of the items sold in InQmissimi stores are actually produced by factories owned by the company in Italy and abroad. This decision allows producQon management to be coordinated with the other phases of the supply chain, ensuring total dedicaQon to brand needs and the eliminaQon of intermediaries. In this way, it is possible to maintain high quality at an affordable price. This business model involves significant investments and the opportunity to offer jobs to a large number of employees, for the benefit of the communiQes in the towns in which the companies are located. In this way, it is possible to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.
This transparent approach is reflected to an even greater extent in the inQmissimi.com online shop, thanks to the presence of a secQon Qtled “traceability” on the product sheet of each garment, featuring the details of the company sites at which it was manufactured. In this way, customers can obtain extensive informaQon about the factory, the producQon phases, the commitment to issues regarding sustainability and the stories of the people who parQcipated in the producQon of the items. The union between the brand’s sustainability journey and the supply chain control characterisQcs have made it possible to take a step forward when it comes to transparency towards customers relaQng to InQmissimi acQviQes.
Specifically, nightwear items are produced in the Gordon (Serbia), Vavuniya (Sri Lanka) and Zalli (Bulgaria) factories. The garments then arrive at the logisQcs hub in Vallese (Italy) and go on to be shipped to stores all over the world. While corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logisQcs hub in Vallese (Italy) and go on to be shipped to stores all over the world.